High street fashion brand Mango have announced that Kendall Jenner will be the new face of its spring/summer 2016 campaign, MANGO presents Tribal Spirit.
The campaign will be the first of four trends to be showcased in advertising campaigns this spring/summer 2016.
Mango will be launching a new ad campaign every month, based on fast fashion. This will feature a current trend of the moment together with the face that the company thinks best defines it.
Tribal Spirit is based on “uncontained beauty and cultural fusion, typical of the wildest savannah”, according to the Mango, which they think Kendall perfectly represents.
The campaign will be visible on the streets and on the brand’s various advertising platforms from February 1.
H&M have announced that Foxes will be the new face of one of their fashion ranges.
The sassy singer has posed for a series of shots in LA for the fashion brand, which will be used for their Divided autumn 2015 collection.
The collection will feature a range of items, including bootcut jeans, miniskirts, slogan tees and varsity sweatshirts. It will be available in-store and online from July.
Talking about the brand’s choice to choose the 26-year-old starlet,H&M’s head of design Pernilla Wohlfahrt said: “Foxes has the perfect style for this campaign. Her effortless look is so inspiring. It’s about a mix of fun pieces that can be worn together in so many different ways.”
Foxes also commented: “It was so much fun shooting the H&M campaign. The clothing has tons of character, which means you can really play with the looks and the best thing is it all still feels like me.”
How exciting huh?! I can’t wait to see it!
Shopping is good for us!
Yes, that’s right, no longer will you have to hide those shopping bags with guilt, as some clever scientists from the University of Michigan in the US have found that retail therapy is actually a real thing.
The researchers carried out three experiments which found that shopping can give people a sense of control and make them more motivated. They even found that those who had been shopping were up to three times happier than those who hadn’t, according to dailymail.co.uk.
Talking about the research, the scientists told indiatimes.com: “Our work suggests that making shopping choices can help to restore a sense of personal control over one’s environment and reduce sadness,.”
They continued: “Retail therapy – shopping that is motivated by distress – is often said to be ineffective, wasteful and a dark side of consumer behaviour, but we propose that retail therapy has been viewed too negatively, and that shopping may be an effective way to minimise sadness.”
Hear hear, I say!
Photo credit: The Monarch House