High street fashion brand Mango have announced that Kendall Jenner will be the new face of its spring/summer 2016 campaign, MANGO presents Tribal Spirit.
The campaign will be the first of four trends to be showcased in advertising campaigns this spring/summer 2016.
Mango will be launching a new ad campaign every month, based on fast fashion. This will feature a current trend of the moment together with the face that the company thinks best defines it.
Tribal Spirit is based on “uncontained beauty and cultural fusion, typical of the wildest savannah”, according to the Mango, which they think Kendall perfectly represents.
The campaign will be visible on the streets and on the brand’s various advertising platforms from February 1.